PROPERTY developer Matrix Concepts Holdings’ “Electrifying Raya Bonanza” campaign has received overwhelming response with 433 properties sold. The units with a gross development value of RM288mil are in Resort Villa, Suria Heights and Eka Heights in Bandar Sri Sendayan, Negri Sembilan. Describing the campaign as a success, Matrix Concepts co-chief executive officer Chai Keng Wai (pic) said it underscored the group’s strong market insight and agility in addressing evolving consumer needs. “By offering a diverse range of properties from affordable homes to premium lifestyle residences, the campaign has captured the interest of various buyer segments, including young families, upgraders and high-net-worth individuals. “The sales performance is a testament not only to the appeal of the group’s developments, but also to the effectiveness of the campaign’s integrated approach with value-driven offerings, festive excitement and enticing rewards,” he said. The campaign concludes on May 31. Matrix Concepts will host a grand lucky draw event within the next two months, where lucky purchasers will stand a chance to drive away in an electric car (EV). Other prizes include smart TVs, vacuum cleaners and various home appliances. “Electrifying Raya Bonanza” also offers next-generation rewards that provide special incentives for buyers’ children and a loyalty scheme designed to reward returning and referred purchasers. A lifestyle combo package, meanwhile, grants buyers exclusive access to leisure activities and games at X Park Sendayan. Buyers will also receive complimentary membership at d’Tempat Country Club. For more details, call 1800-88-2688.