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Star Property

02 October, 2026

Matrix Marks 30 Years With Home Buyer Rewards

The Story.

Matrix Concepts Holdings Bhd is celebrating its 30th anniversary with the Matrix 30A HOME Rush Campaign 2026, running from 30 June to 30 November 2026. The campaign offers more than RM30 million in savings, rewards and prizes across participating developments in Negeri Sembilan, Johor and the Klang Valley.

The campaign demonstrates how Matrix Concepts is using its 30th anniversary to strengthen customer loyalty, encourage referrals and make homeownership more rewarding.

  • Customer retention: Loyalty benefits recognise existing homeowners and encourage repeat purchases within Matrix townships.
  • Market reach: Referral incentives turn satisfied homeowners into advocates, helping the Group reach new buyers.
  • Sales and brand engagement: Property rewards and interactive activities create awareness and encourage participation across different customer segments.
  • Township value proposition: Eka Heights showcases how promotional incentives complement the fundamentals of location, green spaces, lifestyle amenities and family-friendly homes.

Eka Heights in Bandar Sri Sendayan, a 371-acre master-planned township with 3,620 homes, 25 retail units, the 15.5-acre Mageka Park, commercial amenities and recreational facilities. Its Verra, Alera and Zeira homes offer smart-home features and practical layouts for family living.